after what has been a torrid year,
with positive and personal recommendations from mouth to ear.
We understand how difficult this year has been for everyone but, with news of a vaccine being warmly received in recent months, the end is on the horizon. Not to mention the fact that we are finally entering into everyone’s favourite time of the year: the festive season!
This year, more than ever, we at TWISPER want to encourage you to maximise the holiday season by spending time with loved ones and enjoying the bounty of fun activities and days out that Christmas brings. In fact, we want you to go one step further and share your favourite Christmassy spots with friends, family and the community around you.
Digital word-of-mouth: top tip-offs from those you trust
Word-of-mouth is fundamental to the way we socialise with our network of friends and family. When we have a positive experience, it is something we want to share with our nearest and dearest in the hope that they too will enjoy the same positive experience. A Nielsen study showed that 83% of people trust recommendations from people they know.
The festive season is a time for Christmas cheer and a time to spread positivity. On the TWISPER app, you can share your positive experiences, and these recommendations will automatically appear in your friends’ feeds for when they are looking to plan their next Christmas day out. What’s more, you’ll also find their recommendations on your feed, meaning you might just find your new favourite Christmas hang-out and create cherished memories in the process.
This is how positive word-of-mouth works, and TWISPER allows businesses to take it digital, creating a snowball effect of festive cheer. After a heavy year, businesses are feeling the love and support from their customers through positive recommendations on TWISPER.
So, what makes TWISPER different?
At TWISPER our core values are positivity, transparency and community, which is why we only do positive recommendations. Unfortunately, we live in a world where online recommendation platforms are driven by negative comments, biased ratings and paid reviews. According to Trustpilot, 80% of users think that online reviews are not authentic.
Reviews and ratings are arbitrary and unreliable. For example, there’s no clear standard or benchmark for what a 2-star review means which makes it an unfair system. Instead, our community recommends only their favourite places, promoting positive experiences.
It’s also important to consider that, while measures are being eased in the festive period, there are still restrictions in place with social interactions severely limited. This year digital word-of-mouth is of the upmost importance in spreading the festive spirit and supporting local businesses as they work towards recovery. Download TWISPER and do your part in supporting local businesses as they work towards recovery.